Todd covers a lot of ground in this month's SEO conference call. You'll hear how to negotiate domain purchases, how to gauge the commercial intent of your keywords using a freely available tool from Microsoft, and what techniques to use to optimize for international search, among other topics. Grab a cup of coffee and sit down as Todd takes you through the wonders of the SEO universe, you might just learn something.

Conference Call: September 19, 2008

Length: 54 min.

You will learn:

• Why you should not reveal your intentions when negotiating for a domain
• What directory links you should pursue
• How quickly you should add your site to directories
• How to judge the commercial intent of keywords
• When to build on multiple domains vs. subdomains
• How block-level analysis works
• The three levels of Google "penalties"
• Why you need to automate the link building process as much as possible
• How to use external linking to reinforce your site theme
• How to optimize for international search

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2