High rankings are not magic. Behind every number one ranking there are clues as to exactly how it was achieved. Todd Malicoat reveals the slight of hand that makes your competitors outrank your website and shows how you can leverage these same techniques to boost your rankings in this month's SEO workshop.

SEO Workshop: August 27, 2009

Length: 51 min.

You will learn:

• Why the total number of search results is a terrible measure of keyword competitiveness
• How to determine the quality of inbound links compared to the quantity
• How to use AdWords cost-per-click data to estimate conversion rate and the value of a keyword
• Why keyword research tools is useful for relative values, not absolute values
• How to use SEOmoz's visualization tool to determine your website's strength and weaknesses compared to your competition
• How to assess keyword difficulty

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