When it comes to competitive keyword analysis, it helps to understand your keyword KOB score (Keyword Opposition to Benefit). Tag along in this recorded webinar as Todd Malicoat explains KOB, and how it fits into competitive analysis. Then he explains how to use Majestic SEO, Linkscape, SpyFu, SEM Rush, and a few others, to determine the lay of the competitive landscape.

Length: 60 min.

You will learn:

• Why KEI (Keyword Effectiveness Index) isn't a good indicator of competition
• Why KOB (Keyword Opposition to Benefit) is a better indicator
• How to use KOB to determine optimum keyword selection
• How to execute based on POT decisions (Power, Organization, Timeline)