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When you're going up against a Goliath, it's good to know whether to bring a sword or a sling. In this workshop Todd Malicoat teaches you to analyze the strength of your competitor's link strategy, and how to use that information to your advantage. He'll guide you through the tools and skills you need to size up the competition, learn who they're linking with, and how successfull those efforts are. Throw in a few solid case studies, and you'll have a head start on understanding your competition. Length: 60 min. |
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