Doing business across borders? If you're struggling with the implications of international SEO, let us remove some of the mystery. In this recorded webinar, Todd Malicoat and Michael Bonfils discuss the challenges presented by issues of language, duplicate content, linkbuilding and hosting. Whether you're a multinational corporation, or a small business going international on a more limited scale, this conversation is worth listening in on.

Length: 58 min.

You will learn:

• The benefits and challenges of localization and translation
• The linguistic considerations that translators often forget
• How terms as simple as "car insurance" can prove trickier than you think
• What you need to know about your audience
• The benefits and challenges of global synchronization
• The international considerations for TLDs and hosting
• How to approach link building
• How to plan your international competitive research