Local search is a much overlooked means for subverting the normal SEO game of delayed gratification so why do so many small businesses shun this great opportunity? Local SEO consultant David Mihm and Todd Malicoat share the top ranking factors for local search to provide you with the many reasons you should take local search seriously.

SEO Workshop: July 1, 2009

Length: 1 hour 2 min.

You will learn:

• Why adding your local listing will boost your rankings
• Why consistency matters when listing your business
• How the number of reviews your business has impacts your ranking
• Why citations are the links of local search
• Why your business name matters for your local search ranking
• How promixity to the city centroid is changing as a factor
• Why the consistency of your listing information is an important variable
• What to do if you have multiple addresses
• How to list your company in the major local search providers
• Why you should verify your location by phone
• How to find industry specific pages to get citations
• What happens if you nofollow your contact page
• Why you may want to submit your contact page as your local business center URL
• Why Twitter is a great source of citations
• Why bulk uploading your local listings is not nearly as good as doing it manually

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