Selling SEO is hard enough and now you have to sell social media as well. How do you convince executives of the need for social media marketing? How do you explain the return on investment from successful link bait? Todd has encountered all of these questions and he provides the answers that work in May's SEO/Social Media hybrid workshop.

SEO Workshop: May 29, 2009

Length: 49 min.

You will learn:

• What the SSISCA Pitch is and how it will help you sell social media marketing
• Why fear, uncertainty, doubt, and greed are your friend
• Why competitive analysis leads to great inspiration
• The results you can expect from a successful social media push
• How to introduce the concept of social media marketing
• How to explain the value of links
• How to close the deal when pitching social media marketing
• How social news site really work (aka, why Digg is rigged!)
• Why you'll find more success with a social media promoter
• The social media promoters you should be reading
• Why you should expect to fail when attempting social media marketing
• Why you should be skeptical of services that offer automated social media submissions
• What you can expect to pay a social media promoter for their services
• Why social media marketing is most effective when combined with pitching bloggers
• Why negative content is more popular that positive content

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