Jessica Bowman of InHouseSEO.com joins Todd Malicoat as they cover SEO copywriting and myriad of other topics including competitive research, SEO tools, and more. Live site clinics serve as examples for teaching which let you learn from the mistakes of others. So grab a pen and paper and take some notes for your own website while watching the May workshop on SEO copywriting.

SEO Workshop: May 1, 2009

Length: 58 min.

You will learn:

• The worst mistakes you can make in copywriting
• Why CSS image replacement can be difficult
• Why you should always write your own product descriptions
• Why you must distinguish between offline priorities and online priorities
• What shingles are in the context of SEO and why they may be hurting your ranking
• A couple tools to detect duplicate content
• Why you should not rely on keyword research tools for projections
• How to incorporate quirky keywords into your copywriting
• How to properly use header tags for SEO

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