Link building increases global link popularity, but it's your responsibility to distribute that popularity in the most effective manner. Every link on your site holds value. In this workshop, Todd shows you which links have the most value and where they should be pointing for maximum search engines rankings.

SEO Workshop: March 30, 2009

Length: 1 hour

You will learn:

• What rel=canonical is and how it can help your SEO
• Why rel=canonical is the biggest search engine advancement since sitemaps
• What site architecture and global link popularity have in common and why it matters to your rankings
• Why site architecture and search architecture are two different things
• Why understanding block-level analysis is essential to distributing link popularity within your site
• How keyword cannibalization hurts your rankings
• Why you should keep the number of links on a page to a minimum if your site has low global link popularity
• How to automate internal linking on your wordpress blog
• Why tags should almost always be no-indexed
• Why you should never delete temporary and expiring pages

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2