If you don't know how your site architecture appears to search engines you may be squandering your site's “link juice." Join Todd as he covers three examples of websites (small website, blog, & e-commerce) as case studies for site architecture. Discover how to establish a strong taxonomy to help your most important pages rank well and how to prevent your least important pages from draining your site's search potential.
Length: 33 min.
You will learn:
How site architecture differs from search architecture
Where to draw the line between usability and SEO
Different SEO practices for blogs
Why tag clouds significantly complicate SEO
How and where to link your top products
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.