If you don't know how your site architecture appears to search engines you may be squandering your site's link juice. Todd Malicoat sets you straight in this video with three examples of different types of websites (small website, blog, & e-commerce) and how to establish a strong taxonomy to help your most important pages rank well and how to prevent your least important pages from draining your site's search potential.

Length: 33 min.

You will learn:

• How site architecture differs from search architecture
• Where to draw the line between usability and SEO
• Why links in the body copy are more important than links in the navigation
• Why you should use post snippets on your blog
• Why new posts on a blog will rank higher
• The importance of breadcrumbs to SEO
• Why you should always reference old posts on your blog
• Why tag clouds significantly complicate SEO
• Why you don't want your homepage to rank for your keywords
• Why you should link to your top products from your homepage
• Why you may want to link to your top products from every page