How are things changing in search and how can you take advantage of these changes?  In this video, Rand Fishkin of SEOMoz joins Todd Malicoat to discuss the future of SEO.  See what experts are saying about perceived value, social signals, and content accesibility and how you can use these factors to stand out and ultimately improve your search rankings.

Length: 14 min.

You will learn:

• What SEO experts are saying about Google's move toward perceived value
• The three factors that determine perceived value
• The role of social signals
• How Google is using quality ratings
• How personalization and localization affect search rankings