Greg Boser and Marshall Simmonds join Todd Malicoat on the line for a live workshop to complete the story of how SEO became what it is today. This is the type of conversation you might overhear these guys talking about over beers, name calling and all. Packed into an hour and a half of video are loads of stories and tidbits of information that constitute years of experience in the trenches from those that pioneered the industry.

Length: 1 hour 30 min.

You will learn:

• How Adsense and Amazon affiliate feeds led to the creation of duplicate content
• The number one problem SEOs run into for mid- to large-size websites
• Why the ratio of quality content to duplicate content is critical to site rankings
• Why Google admitted to human reviews of search results and how it changed the approach to SEO
• Why the average webmaster does not have to worry about human reviews
• How to avoid drawing suspicion from the search engines
• How universal search can do a lot of damage to your search ROI
• Why you may want to host videos on your own site rather than on YouTube
• Why Google's inconsistent enforcement of its paid links policy is damaging to the web
• Why you should not be afraid to out your competitors for buying links if you get caught doing so yourself
• Why paid links must be bought underground instead of link networks
• How Google pulled a bait and switch with no-follow
• How Google changed how it handles no-follows and why you can no longer use it to sculpt your site
• How brand names are increasing in importance for search
• How Google incorporates analytics data into search rankings
• Why the key to success in SEO is execution
• Why subdomains are a great way to launch new products