Begging, bartering, and buying links takes you only so far. To really bring in the number of links you'll need to rank well in search engines takes a process that scales. Enter social media. A successful social media push can get your site hundreds or thousands of links in short order. In this lesson, Todd Malicoat introduces you to the idea of linkbait, content created specifically to attract links, and shows you how to create content that will make your link-building efforts significantly more successful.

Length: 49 min.

You will learn:

• What linkbaiting is, and how it will help your SEO
• Seven steps to creating the perfect linkbait
• How to select the right medium and audience to attract the most attention
• Where to find inspiration for your linkbait
• How to research your market before writing your linkbait
• Why writing negative stories with a positive spin is a great way to attract links
• Why you should not be afraid to stretch the relevancy of your linkbait from the topic of your website