Todd Malicoat is joined by Rand Fishkin of SEOMoz to review and explain the top 18 factors search engines use to rank pages on the web. Knowing, tweaking, and testing these variables on your site will give you a competitive advantage that will lead to higher rankings, more traffic, and increased sales. With this knowledge, you'll know where to spend your limited time and attention to achieve maximum impact. Don't take our word for it, though. These 18 variables are based on a poll of the world's top SEOs.

Length: 46 min.

You will learn:

• The top 18 variables search engines consider when ranking pages on the web
• The easiest fix you can make to your pages to increase your site's search engine rankings
• Why you need to take advantage of your network to get the anchor text you need to rank well
• How the topic of the site and page that links to your website affect the amount of ranking value passed
• Why keyword density is not a variable in the search algorithms
• How to distribute the global link popularity of your site to the most important pages