Is your SEO working? Prove it. Todd Malicoat gives you the rundown on tracking your organic search results, using paid and free tools. Understanding what and how to track means you'll have the data to provide meaningful reports to your clients, validate your successes, and reconsider your failures.
Length: 22 min.
You will learn to:
Locate, describe, and analyze what to track
Assess why tracking rankings are a double-edged sword
Conceptualize Awareness and Engagement
Refine Todd's favorite free and paid tracking tools
Interpret what is more important than quantity of links
Compile a list of the pitfalls of tracking rankings
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.