Is your SEO working? Prove it. Todd Malicoat gives you the rundown on tracking your organic search results, using paid and free tools. Understanding what and how to track means you'll have the data to provide meaningful reports to your clients, validate your successes, and reconsider your failures.

Length: 22 min.

You will learn:

• When to track
• What to track
• How to track
• Why tracking rankings is a double-edged sword
• How to understand Awareness and Engagement
• Todd's favorite free and paid tracking tools
• What's more important than quantity of links
• The pitfalls of tracking rankings