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SEO Fundamentals: User Experience vs Search Rankings

Is your website like a dog that wouldn't know what to do with a car if he caught it? Don't go to all the trouble of getting high search rankings and generating traffic if your site isn't going to work for you once the visitor lands. Matt Bailey explains how you can make it easier for visitors to use your site once they're there, and guide them to the actions you want them to take.

Length: 21 min.

You will learn:

  • Why keyword stuffing is a bad idea
  • The advantages of categories and sitemap
  • How to use internal links to your advantage
  • How to organize scannable content
  • Why hidden text is such a bad idea
  • How to write a bullet list people will actually read

 

 

 
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