Sure, rankings have value. But if measuring rankings is your sole priority, you may be gathering useless information, and missing out on more valuable data elsewhere. Matt Bailey gives a detailed overview of all the things that make ranking an inaccurate practice... and then tells you what you should be measuring instead.

Length: 17 min.

You will learn:

• Why measuring by rankings is wrong
• 5 reasons why search results differ for every person
• What you need to do to build your rankings
• Why you need API access to run rank checking software
• Why your organic search results are being pushed down by video, shopping, and map results
• What you really should be measuring