You rank number one in Google, you've reached the front page of Digg, the revenue from paid search is flowing in, your landing pages are immaculate, and to top it all off, you're tracking all this data in your web analytics tool with highly refined segments. You're on top of the world, so what's left to do? Email.
Email? Yes, it's so "Web 1.0," but despite its archaic reputation, email marketing remains one of the more cost effective means for growing your business.
Why are my emails flagged as spam? Why doesn't anybody open my emails? How come nobody clicks the links in my emails? Why are my emails generating such as poor ROI? Michael Stebbins answers these questions and reintroduces you to a tool you may have overlooked in your online marketing strategy. By the time you've seen them all you'll be singing the praises of email marketing like it's 1999.