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Whether PPC forms the backbone of your traffic or augments other methods of driving potential customers to your site, a well-structured and maintained paid search program is critical for success. In this series, PPC faculty chair Brad Geddes' teaching is supplemented by Dr Alan Rimm-Kaufman, Mary Huffman, and Mark Evans to head up a collection of videos and training explaining both simple and highly advanced techniques for attracting qualified visitors, optimizing spend, and writing effective copy. Don't spend another dollar on PPC until you learn more about the ins and outs of PPC from the experts in the field.

New PPC Videos PPC Workshop: Live AdWords Account Audits - 5/18/12
PPC Workshop: AdWords Analysis With Excel
PPC Workshop: How to Evaluate An AdWords Account - 4/25/12

Tutorial Videos
Workshop Archive
Account Settings and UI Walkthrough
Ad Copy Testing
Ad Extensions: How to Spice up Your Google Ads
Ad Group Organization
adCenter Desktop and Ad Intelligence
Advanced Bidding Strategies - Mary Kingsley Huffman
Advanced Testing Techniques
Auditing Your PPC Program Part 1: Costs and Sales - Alan Rimm-Kaufman
Auditing Your PPC Program Part 2: Phrases, Copy, & Bids - Alan Rimm-Kaufman
Auditing Your PPC Program Part 3: Spreadsheet Audit - George Michie

Beyond the Banner: A Display Advertising Primer
Bidding for Success - Mary Kingsley Huffman
Building Out PPC Campaigns
Building Out Your PPC Keyword List - Mary Kingsley Huffman
Building PPC Keyword Lists

Campaign Organization
Campaign Settings, Part 1: Location and Language Targeting
Campaign Settings, Part 2: Reach, Networks, & More
Choosing the Best Landing Page for Your PPC Account - Mary Kingsley Huffman
Content Networks
Creating Compelling Ad Copy: Part 1
Creating Compelling Ad Copy: Part 2
Creating Display Network Campaigns
Creating Great PPC Ads
Creating Your First Campaign

Designing Effective PPC Landing Pages
Driving High Quality Traffic from Content Networks - Mary Kingsley Huffman

Effective Bid Strategies: Part 1
Effective Bid Strategies: Part 2
Extracting Valuable Data From AdWords

Google AdWords Editor
Google AdWords Editor: Advanced Techniques
Google AdWords Keyword Tool: Now with Numbers - Mark Evans
Google AdWords Performance Reporting Part 1
Google AdWords Performance Reporting Part 2
Google Quality Score Factors: Load Time - Mark Evans

How The PPC Machine Works
How to Detect and Eliminate PPC Click Fraud
How to Game Google Quality Score - Michael Stebbins
How to Increase Quality Score
How to Set Initial Bids
How to Use LinkedIn and Facebook to Generate Sales

Introducing Keywords
Introduction to Pay Per Click Advertising
Introduction to PPC
Introduction to Quality Score

Keyword Matching Options - Mary Kingsley Huffman
Keyword Tools

Landing Page Testing
Landing Pages: Where to Send Your PPC Traffic

Making Money with Google's Content Network: Conference Call
Maximum Bid Price Calculation - Mark Evans

Negative Keywords
New Google Ad Types for 2010

Optimizing Display Ad Campaigns

Paid Search Auctions
Paid Search Workshop: Advanced Bidding Strategies - Nate Sandford
Paid Search Workshop: AdWords Quality Score
Paid Search Workshop: Bidding for Success - Mark Evans & Nate Sandford
Paid Search Workshop: Building Out Your Keyword List
Paid Search Workshop: Choosing the Best Landing Page - Nate Sandford
Paid Search Workshop: Content Networks - Mark Evans
Paid Search Workshop: Keyword Matching Options - Nate Sandford
Paid Search Workshop: Structuring Your PPC Account - Mark Evans
Paid Search Workshop: Writing Effective Ad Copy - Mark Evans
Pivot Tables and Quality Score
Placement and Enhanced Display Campaigns
Placing Ads in YouTube
PPC Click Fraud Call Download from October 1
PPC Economics & Bid Optimization
PPC for CEOs - Alan Rimm-Kaufman
PPC for the Holidays
PPC Metrics
PPC Targeting Options
Prelaunch Checklist for AdWords Campaign Settings
Psychology of Search

Rich Media Ads
RKG Duck: A Windows Clipboard Filter - Alan Rimm-Kaufman

Save Time With AdWords Editor and Excel
Setting and Measuring Goals
Social Media Advertising on Facebook and LinkedIn
Structuring Your PPC Account - Mary Kingsley Huffman
Successful PPC Contextual Advertising

Test and Optimize PPC Landing Pages
The Art and Science of PPC Advertising
The Buying Cycle
The Search Opportunity
Twitter Advertising: Gain an Advantage with Promoted Tweets and Accounts

Understanding Customers and Objectives
Understanding Match Types

Writing Effective PPC Ad Copy - Mary Kingsley Huffman

Your Good Name: The Role of Brand in Pay-Per-Click Search Marketing - Alan Rimm-Kaufman