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Whether PPC forms the backbone of your traffic or augments other methods of driving potential customers to your site, a well-structured and maintained paid search program is critical for success. In this series, PPC faculty chair Brad Geddes' teaching is supplemented by Dr Alan Rimm-Kaufman, Mary Huffman, and Mark Evans to head up a collection of videos and training explaining both simple and highly advanced techniques for attracting qualified visitors, optimizing spend, and writing effective copy. Don't spend another dollar on PPC until you learn more about the ins and outs of PPC from the experts in the field. | |||
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Account Settings and UI Walkthrough
Ad Copy Testing
Ad Extensions
Ad Group Organization
Ad Group Organization & Match Type
AdCenter Desktop and Ad Intelligence
Advanced Testing Techniques
Auditing Your PPC Program Part 1: Costs and Sales - Alan Rimm-Kaufman
Auditing Your PPC Program Part 2: Phrases, Copy, & Bids - Alan Rimm-Kaufman
Auditing Your PPC Program Part 3: Spreadsheet Audit - George Michie
Ad Copy Testing
Ad Extensions
Ad Group Organization
Ad Group Organization & Match Type
AdCenter Desktop and Ad Intelligence
Advanced Testing Techniques
Auditing Your PPC Program Part 1: Costs and Sales - Alan Rimm-Kaufman
Auditing Your PPC Program Part 2: Phrases, Copy, & Bids - Alan Rimm-Kaufman
Auditing Your PPC Program Part 3: Spreadsheet Audit - George Michie
Campaign Organization
Campaign Settings, Part 1: Location and Language Targeting
Campaign Settings, Part 2: Reach, Networks, & More
Creating Compelling Ad Copy: Part 1
Creating Compelling Ad Copy: Part 2
Creating Display Network Campaigns
Campaign Settings, Part 1: Location and Language Targeting
Campaign Settings, Part 2: Reach, Networks, & More
Creating Compelling Ad Copy: Part 1
Creating Compelling Ad Copy: Part 2
Creating Display Network Campaigns
Effective Bid Strategies: Part 1
Effective Bid Strategies: Part 2
Extracting Valuable Data From AdWords
Effective Bid Strategies: Part 2
Extracting Valuable Data From AdWords
How to Detect and Eliminate PPC Click Fraud
How to Game Google Quality Score - Michael Stebbins
How to Increase Quality Score
How to Set Initial Bids
How to Use LinkedIn and Facebook to Generate Sales
How to Game Google Quality Score - Michael Stebbins
How to Increase Quality Score
How to Set Initial Bids
How to Use LinkedIn and Facebook to Generate Sales
Introducing Image & Video Ads
Introducing Keywords
Introduction to PPC
Introduction to Quality Score
Introducing Keywords
Introduction to PPC
Introduction to Quality Score
Paid Search Auctions
Performance, Profitability, and Growth
Pivot Tables and Quality Score
Placement and Enhanced Display Campaigns
PPC Economics & Bid Optimization
PPC for CEOs - Alan Rimm-Kaufman
PPC for the Holidays
PPC Metrics
PPC Targeting Options
Psychology of Search
Performance, Profitability, and Growth
Pivot Tables and Quality Score
Placement and Enhanced Display Campaigns
PPC Economics & Bid Optimization
PPC for CEOs - Alan Rimm-Kaufman
PPC for the Holidays
PPC Metrics
PPC Targeting Options
Psychology of Search
PPC Workshop: Enhanced Campaigns - 04/16/2013
PPC Workshop: What Google Enhanced Campaigns Mean to You - 03/06/2013
PPC Workshop: The Map to Success: Structuring the Perfect PPC Account - 02/06/2013
PPC Workshop: Enterprise Ad Management & Testing - 01/23/2013
PPC Workshop: Negative Keywords 12/20/2012
PPC Workshop: How to Target and Convert Throughout the Buying Funnel - 11-08-12
PPC Workshop: Secret to Small Data PPC - 9/19/12
PPC Workshop: Flexible Display Targeting - 8/8/12
PPC Workshop: Manage Your PPC Account Like a Project - 3/8/12
PPC Workshop: Live AdWords Account Audits - 5/18/12
PPC Workshop: AdWords Analysis With Excel
PPC Workshop: How to Evaluate An AdWords Account - 4/25/12
PPC Workshop: In-Depth PPC for Ecommerce - 12/9/2011
PPC Workshop: The Top 11 PPC Mistakes - 9/20/11
PPC Workshop: Quality Score in High Resolution - 9/14/11
PPC Workshop: Making Longtail Keywords Work For You - 8/11/11
PPC Workshop: All About Remarketing
PPC Workshop: Diving Into the World of Mobile PPC on Google and Bing - 5/13/11
PPC Workshop: Advertise Alongside Top YouTube Content - 5/02/11
PPC Workshop: 10 Hidden AdWords Features You Need To Know About
PPC Workshop: Mysteries of the Perfect PPC Match 11-18-10
PPC Workshop: Mastering PPC On Facebook, LinkedIn, and Yelp 12/16/10
PPC Workshop: Awesome Copywriting for Top Quality Score - 10/12/10
PPC Workshop - The Yahoo/Microsoft Transition - Crucial New Details - 09/14/10
PPC Workshop: The Yahoo/Bing Takeover - Will You Win Or Lose? 08/12/10
PPC Workshop: Google AdWords Mobile & Local - 7-15-10
PPC Workshop: Recapturing Lost Visitors with Google AdWords Remarketing - 7-1-10
PPC Workshop: PPC Advertising on Facebook - 4-27-10
PPC Workshop: PPC Advertising On LinkedIn -- 5/25/10
PPC Workshop: Inside AdWords Editor
PPC Workshop: Content Networks - 5/03/10
PPC Workshop: Ad Group Size - Is Smaller Better?
PPC Workshop: Googles Hot New Ad Types -- 4/15/10
PPC Workshop: What Google Enhanced Campaigns Mean to You - 03/06/2013
PPC Workshop: The Map to Success: Structuring the Perfect PPC Account - 02/06/2013
PPC Workshop: Enterprise Ad Management & Testing - 01/23/2013
PPC Workshop: Negative Keywords 12/20/2012
PPC Workshop: How to Target and Convert Throughout the Buying Funnel - 11-08-12
PPC Workshop: Secret to Small Data PPC - 9/19/12
PPC Workshop: Flexible Display Targeting - 8/8/12
PPC Workshop: Manage Your PPC Account Like a Project - 3/8/12
PPC Workshop: Live AdWords Account Audits - 5/18/12
PPC Workshop: AdWords Analysis With Excel
PPC Workshop: How to Evaluate An AdWords Account - 4/25/12
PPC Workshop: In-Depth PPC for Ecommerce - 12/9/2011
PPC Workshop: The Top 11 PPC Mistakes - 9/20/11
PPC Workshop: Quality Score in High Resolution - 9/14/11
PPC Workshop: Making Longtail Keywords Work For You - 8/11/11
PPC Workshop: All About Remarketing
PPC Workshop: Diving Into the World of Mobile PPC on Google and Bing - 5/13/11
PPC Workshop: Advertise Alongside Top YouTube Content - 5/02/11
PPC Workshop: 10 Hidden AdWords Features You Need To Know About
PPC Workshop: Mysteries of the Perfect PPC Match 11-18-10
PPC Workshop: Mastering PPC On Facebook, LinkedIn, and Yelp 12/16/10
PPC Workshop: Awesome Copywriting for Top Quality Score - 10/12/10
PPC Workshop - The Yahoo/Microsoft Transition - Crucial New Details - 09/14/10
PPC Workshop: The Yahoo/Bing Takeover - Will You Win Or Lose? 08/12/10
PPC Workshop: Google AdWords Mobile & Local - 7-15-10
PPC Workshop: Recapturing Lost Visitors with Google AdWords Remarketing - 7-1-10
PPC Workshop: PPC Advertising on Facebook - 4-27-10
PPC Workshop: PPC Advertising On LinkedIn -- 5/25/10
PPC Workshop: Inside AdWords Editor
PPC Workshop: Content Networks - 5/03/10
PPC Workshop: Ad Group Size - Is Smaller Better?
PPC Workshop: Googles Hot New Ad Types -- 4/15/10
PPC/Paid Search Conference Call Download - 4/4/2008
PPC/Paid Search Conference Call Download -- 3/11/2008
PPC/Paid Search Conference Call Download - 2/11/08
PPC/Paid Search Conference Call Download - 1/14/2008
PPC/Paid Search Conference Call Download from November 27 - 11/27/07
PPC/Paid Search Conference Call Download - 11/7/2007
PPC/Paid Search Call Download - 10/11/07
PPC/Paid Search Conference Call Download -- 3/11/2008
PPC/Paid Search Conference Call Download - 2/11/08
PPC/Paid Search Conference Call Download - 1/14/2008
PPC/Paid Search Conference Call Download from November 27 - 11/27/07
PPC/Paid Search Conference Call Download - 11/7/2007
PPC/Paid Search Call Download - 10/11/07
