What's the difference between web content and print? More than you know. Let Jennifer Laycock give you 8 simple keys to understanding what makes online readers tick, how they're different from print readers, and how to keep them engaged. Then you'll have what it takes to effectively alter your print content to make it suitable for the web, craft emails that'll capture your readers’ attention, and optimize your calls to action to invite conversions.
Length: 44 min.
You will learn:
What online readers and distracted toddlers have in common
How to make sure your email gets opened
The 3 simple rules of readable content
How links and graphics keep your reader's attention and increase conversion rates
Where, when, why, and how to maximize actionable content
Why it's important to prove your credibility and how to do it
How to put together an effective email marketing strategy
Build real customer relationships and boost your business presence
with the latest tools, techniques and strategies from respected social
media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.