What's the difference between web content and print? More than you know. Let Jennifer Laycock give you 8 simple keys to understanding what makes online readers tick, how they're different from print readers, and how to keep them engaged. Then you'll have what it takes to effectively alter your print content to make it suitable for the web, craft emails that'll capture your readers’ attention, and optimize your calls to action to invite conversions.

Length: 44 min.

You will learn:

• What online readers and distracted toddlers have in common
• How to make sure your email gets opened
• The 3 simple rules of readable content
• How links and graphics keep your reader's attention and increase conversion rates
• Where, when, why, and how to maximize actionable content
• Why it's important to prove your credibility and how to do it
• How to put together an effective email marketing strategy