It's easy to look at the Digg success stories and begin to drool. When done right, marketing on social news and social bookmarking sites can be a wonderful addition to your internet marketing campaign. However, in this video Matt Bailey provides a balanced look at positives and negatives of targeting social news users including an in-depth look at what works and what doesn't based on real data.

Length: 36 min.

You will learn:

• Why a nofollow link is still worth getting
• How to write a headline that grabs attention
• How to write an article for Digg if your business is boring
• Why you shouldn't believe that every Digg success
  story is organic
• "Secret" strategies for a successful social news push
• Which medium provides the highest quality traffic
• Why in social news campaigns, success cannot be measured in the short term