In the first two videos of this series on Flickr, Jennifer introduced you to the Flickr community and showed you how to meet people with similar interests in hopes of someday leveraging these relationships to promote your business. Still skeptical that using Flickr can have marketing benefits? In part three, Jennifer shares some examples of how businesses are using the principles she laid out in the previous videos to successfully generate publicity and goodwill for their brands.

Length: 14 min.

You will learn:

• How some companies are using Flickr in their marketing
• How one company credits their Flickr account for their appearance on CNN
• How one company raised half a million British pounds due in part to their use of Flickr
• How to create a group on Flickr
• Why you may want to sponsor an existing group