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Blogging for Business Part 1: What Makes Blogs Essential? - Jennifer Evans Laycock

You've got a business to run. Why spend your time blogging? Find out as Jennifer Laycock takes a look at the sound business reasons for blogging. Learn why you might want to blog, what benefits it might bring to your company, and how those benefits can drive the decisions you need to make about the kind of blog you decide to launch.

Length: 17 min.

You will learn:

  • What makes blogs essential to your business
  • Some of the benefits to your business
  • Why that might impact some of the decisions you make and the goals you set.
  • How blogs solve the communication problem we have online
  • Why marketers love blogs
  • Why SEOs love blogs
  • How to make your blog SEO friendly
  • The big wake-up call for social media types
  • The 80/20 rule for visitors and sales

 
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Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.