Jennifer Evans Laycock shows you the best practices for writing a blog including tips for grabbing the attention of readers and other bloggers, what tactics to avoid, and why you shouldn't pretend to have all the answers.

Length: 29 min.

You will learn:

• Why you should not attempt to fool your customers
• Why your blog should not simply be company-focused news
• Why you need a thick skin to run a blog
• Why you need to blog on a regular basis
• Why asking questions is a good way to engage your audience
• Why the use of photos is a good way to set your blog apart
• How to write good headlines
• How to attract attention with controversy
• Why you should give credit where credit is due
• Why you need to talk with your readers
• Why links are the currency of the web
• How to properly comment on another blog to promote your own blog
• The defintion of a blog carnival and how it can bring in new readers for your blog