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Blogging for Business Part 3: The Rules of the Game - Jennifer Evans Laycock

Jennifer Evans Laycock shows you the best practices for writing a blog including tips for grabbing the attention of readers and other bloggers, what tactics to avoid, and why you shouldn't pretend to have all the answers.

Length: 29 min.

You will learn:

  • Why you should not attempt to fool your customers
  • Why your blog should not simply be company-focused news
  • Why you need a thick skin to run a blog
  • Why you need to blog on a regular basis
  • Why asking questions is a good way to engage your audience
  • Why the use of photos is a good way to set your blog apart
  • How to write good headlines
  • How to attract attention with controversy
  • Why you should give credit where credit is due
  • Why you need to talk with your readers
  • Why links are the currency of the web
  • How to properly comment on another blog to promote your own blog
  • The defintion of a blog carnival and how it can bring in new readers for your blog

 
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Social Media
Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.