Jennifer Evans Laycock looks at using social media tie-ins to research other bloggers, build connections, and spread the word about your blog.

Length: 33 min.

You will learn:

• Why you may want to wait for new social media channels to gain a critical mass before jumping on the bandwagon
• Why social media is essential in a recession
• How to use Flickr to add visual flair to your blog and engage your community
• What Twitter is and how it works
• How Twitter allows you to get to know bloggers at a personal level
• The power of a retweet
• How to connect with like-minded people on social
  networks
• How social media allows you to determine who are the
  influencers that you need to pay attention to
• Why bloggers with the most subscribers are not always
  the most influential
• Why blogs are still the most important form of social
  media