As a prolific blogger Jennifer Evans Laycock is no stranger to being pitched by strangers looking for her to "pimp" their products. This experience gives Jennifer great insight into the motivations of bloggers and in this video she reveals exactly how to get by the filters to get your message heard.

Length: 39 min.

You will learn:

• Why you need to find the influential bloggers in your niche
• The number one rule for pitching bloggers
• The three keys to a great pitch
• Why you need to only pitch what matters
• A checklist to use before sending your pitch
• Why execution matters more than intentions
• How you should tweak your pitch based on the gender of the blogger
• The four commandments of viral marketing
• How not to treat bloggers
• How to manage your reputation online
• How to keep track of the conversation online
• The awesome power of a good blog post and the destructive force of a bad one