Done right, blogs can be a real boon to your business. Done wrong, well...you just come off looking like an out of touch company looking to play with the kids. If blogs are intimidating for you, don't worry, Matt Bailey describes the basic structures of a blog and what makes a corporate blog successful. In addition to pointing out the main problems many blogs face, Matt also gives a number of examples of blogs done right. After watching this video you should have no problem overcoming your fear of starting a blog and doing it well.

Length: 39 min.

You will learn:

• The primary structures of a blog
• The definition of a blog roll
• The role tags play on a blog
• How to write post titles for maximum effect
• Why the Wordpress plugins make it apowerful platform for blogging
• How to change settings to keep comment spam to a minimum
• Why you should use SEO plugins for Wordpress
• The top mistakes that limit blog success
• How to use a blog as a digital press room