Matt Bailey walks you through the decisions that need to be made before you start a blog including style, substance, purpose, goals, direction, and commitment. If you're company is sitting on the fence this video will push you to one side and force you to make hard decisions about the expected return from your blogging efforts.

Length: 35 min.

You will learn:

• How the power of blogs allows you to reach a large audience
• How a blog differs from a website and why it matters
• Why a blog is much more likely to receive links than websites
• Why search engines love blogs
• How blogs let you reach the longtail keywords in your niche
• What questions to answer before you decide to start a blog
• Why you should always host your blog on a domain you own
• Why you must have a long term mindset when starting a blog
• How to define the style and tone your blog will have