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Who would have thought the letter 'S' could have so much power? Well when it's tacked on to the end of a word it can literally make or break the success of your marketing campaigns. Just ask Burger King. The latest viral campaign from the fast food restaurant hit a snag when a domain squatterbought the singular form of the microsite for WhopperVirgins.com. In this call Matt teaches you how to avoid becoming the next social media victim. Conference Call: December 22, 2008 Length: 38 min. |



