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Burger King & The Power of Plurals: Conference Call - Matt Bailey
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Who would have thought the letter 'S' could have so much power? Well when it's tacked on to the end of a word it can literally make or break the success of your marketing campaigns. Just ask Burger King. The latest viral campaign from the fast food restaurant hit a snag when a domain squatterbought the singular form of the microsite for WhopperVirgins.com. In this call Matt teaches you how to avoid becoming the next social media victim.

Conference Call: December 22, 2008

Length: 38 min.

You will learn:

  • Why the difference between singular and plural matters
  • Why you should ask the question "What happens if...?"
  • How Burger King walks the social media line
  • Why you should always compare search volume to actual sales
  • How to find keywords with rising search volumes

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