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Corporate Blogging Strategies: Conference Call - Matt Bailey - 10/21/08

Matt Bailey covers corporate blogging strategies in this month's social media conference call. Listen in as Matt discusses the bloggers' code of ethics, blogging time horizons, and creative ways to utilize corporate blogs as customer support and customer acquisition strategies.

Conference Call: October 21, 2008

Length: 51 min.

You will learn:

  • Why you should plan on blogging for at least 3 years
  • How companies should handle employee bloggers
  • Why you should not artificially inflate view counts
  • How to measure the ROI of YouTube videos
  • How to drive traffic to your website from YouTube videos
  • How to create a video response on YouTube
  • Why exclusivity is a powerful motivator

MP3 Podcast Download

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Social Media
Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.