Ready to launch an organized social media campaign? Jennifer shows you how to put together a solid home base for your social media strategy that will give you more control over your traffic, links and conversions, and increase your impact and reach. Find out how to get your house in order, integrate multiple media platforms, promote subscriptions, and generate real momentum and value for you and your customers.

Length: 18 min.

You will learn:

• How to get your house in order and concentrate your efforts
• How to promote subscriptions with email, feeds and social media
• How your blog's analytics help measure success and plan for the future
• How to use your blog to direct traffic to your other properties