Dig deeper to find the social media "micro-goals", and put them to work to increase your presence, build your brand, and drive conversions. Overcome the challenges of time, budget and focus to set realistic goals that will allow your campaign to generate tangible success.

Length: 21 min.

You will learn:

• The challenge of creating a social media campaign
• understanding the micro-goals of social media
• Why it may be a mistake to just use social media as a "push medium"
• The single biggest challenge of creating a social media campaign
• 4 ways social media matters when it comes to marketing your website
• Where to find focused, high volume, emotionally invested links and traffic
• How to stay topical and credible
• How to build a strategy to make the best use of your time
• Why you should set 3 goals and micro-goal ideas
• How the "ripple effect" impacts your traffic