How do you avoid biting off more than you can chew? Take smaller bites. Jennifer Laycock explains how you should break your goals down into micro-goals, and then attach short term tactical steps to those goals to support your overall strategy. The longest journies start with a single step.

Length: 21 min.

You will learn:

• The social media equation
• Why your campaign will take more time than you might imagine
• Why social media is like organic search
• Which social media types deliver the most impact
• How to make the ripple effect work for you
• How NOT to build a strategy
• 7 things to remember