Facebook began as a social network for college students, but these days Facebook is a general purpose social media site used by individuals and businesses alike to share status updates, links, photos, videos, and more. In this video, Matt teaches you how to reach the over 250 million members of Facebook to engage your community and build interest in your business.

Length: 46 min.

You will learn:

• Why you should separate your personal and professional lives on Facebook
• How Facebook's privacy settings work
• How to control what shows up in Facebook search
• How to manage a Facebook fan page
• How to build your fan base on Facebook
• How to use Facebook to circumvent email spam filters
• How some companies are using Facebook to interact with their fans
• How to use Facebook to build links to your website
• How to advertise on Facebook
• What Facebook Connect is and how to use it on your website