There is no magic formula for making your marketing message "go viral" but there are some core principles that marketers can utilize to increase the odds of success. In the first video of a five part series on viral marketing, Jennifer Evans Laycock breaks down the components of a good viral marketing campaign to help you ignite the word of mouth marketing necessary to spread your message through the internet.

Length: 23 min.

You will learn:

• What viral marketing is and how it works
• Why people trust strangers more than they trust ads
• Why your business needs viral marketing
• The problem with advertising
• The beauty of viral marketing
• Why word of mouth makes people feel important and how to take advantage of this fact
• The four rules of viral marketing
• Why persistence is very important to viral marketing
• The three questions to ask yourself to build a successful viral campaign
• Why measuring the success of viral marketing campaigns is so difficult
• The one thing you need to learn about viral marketing
• What messages spread and grow the easiest online
• Why humor is not always to best way to spread a message