In part one of this series on viral marketing Jennifer Evans Laycock explained the general principles behind successful viral campaigns. In part two Jennifer's back to show you specific technqiues you can utilize to spread your message far and wide. There's a lot of new school techniques that would not be possible without the internet, but Jennifer reminds us that old school customer service is just as effective.

Length: 27 min.

You will learn:

• How to spark the spread of your message
• Why "send to friend" features are so effective
• How to exploit motivators to spread your message
• How to leverage existing networks to spread your message
• How to get free ad space to promote your message
• Why you should be prepared for massive growth, even if you don't expect it
• Why you should never offer a loss leader in a viral campaign
• How to capitalize on other's failures
• How to build and tap into a community
• Why doing business "the old way" makes viral marketing that much easier