If you make a campaign in the woods, will it go viral? Chances are better if you understand what drives people to spread content. Spend some time with Jennifer Laycock as she talks about finding the right audience, gaining the trust of the community, and taking advantage of unexpected opportunities. But be ready for serious results...

Length: 25 min.

You will learn:

• The 4 sharing factors
• How to find the right audience
• The importance of choosing the right topic
• Why it's important to make your content easy to share
• How to use the community to your advantage
• The four commandments of viral
• Lessons from Main Street business practices
• The importance of jumping on unexpected opportunity