The internet is a double-edge sword for communication. We can reach many more people than in the past, but we also lose the human, face-to-face interaction that communicates not just our message but our emotions. In part three of this series on viral marketing, Jennifer Evans Laycock shows you how to convey the message you wish to spread before one wrong word ruins the best of intentions.

Length: 23 min.

You will learn:

• Why communication problems limit the success of viral campaigns
• How to embrace simplicity and why it will benefit your marketing message
• How to deliver the unexpected
• How to make your message concrete in the minds of your consumers
• Why you need to have credibility for your message to stick and spread
• How to tap into emotions to get better results
• Why storytelling is a very effective way of spreading a message