What does your viral marketing campaign need to be successful? Explore the inherent traits of the best viral ideas with Jennifer Laycock. No matter what the topic or what the goals, learn the key qualities that they all have in common that makes these ideas easy to spread.

Length: 35 min.

You will learn:

• The problems with communication
• 6 qualities of a good viral idea
• 6 common viral campaign themes and how you can use them