Where do awesome viral campaigns come from? In part 4 of the series, Jennifer Laycock walks you through the process of brainstorming viral campaigns, and gives you a list of questions to ask yourself. But be honest... your answers are critical to setting realistic goals, capturing the imaginations of your customers, and staying true to your brand.

Length: 32 min.

You will learn:

• How to define your viral goals
• Where to seek the right ideas
• The value of being disliked
• What sparks online conversations
• Why people love the underdog
• The allure - and the danger - of controversy
• How to pull your team together