Jennifer Evans Laycock shares some common formulas used to develop viral marketing campaigns including the use of humor, fear, egotism, and attacks to stir up interest in your message. Some of these tactics are excellent ways to spread your message while others will simply destroy your reputation. Find out how to use tact and skill in your marketing campaigns in part four of the series on igniting viral campaigns.

Length: 21 min.

You will learn:

• The common viral marketing formulas for success
• The pros and cons of using humor to spread your message
• Why starting a debate online is a good way to get attention
• Why you should never launch an attack simply to gain attention
• Why you should only use the scare tactic if you can relieve the fear
• How to give away free stuff without breaking the bank
• How to play to the ego of your target audience