Jennifer Evans Laycock does viral marketing for a living. In other words, this ain't her first rodeo. In the final video in this series Jennifer is here to show you the ropes through her personal trials and tribulations. She walks you step-by-step through the personal checklist she uses to enhance the virality of a message and shows you how she was able to execute her own successful viral marketing campaignon a budget.

Length: 23 min.

You will learn:

• Why the key to viral marketing is planting the right seeds
• How to identify the influencers in your industry
• How to properly pitch bloggers
• How to brainstorm potential viral campaigns
• An example of a successful viral campaign done on a shoestring budget