Don't let the desire to see your content spread come at the expense of your business goals. In part 5 of the series, Jennifer Laycock talks about the importance of defining your goals, and baking them into your campaign so viewers don't just share, but are compelled to the actions you want them to take.

Length: 23 min.

You will learn:

• How to balance business goals with campaign goals
• The imporance of being remarkable
• Why you'll need to make multiple attempts
• How to leverage emotion
• Matching entertainment with sales messaging
• How to read - and implement - the Rosen Velocity Scale