How hard could it be to launch a viral campaign? Just press "go", right? Not so fast. In this final installment of the series, Jennifer Laycock explains the importance of a strategic plan for rolling out your content. From researching the right starting point, to pitching partners to help get the word out, to avoiding the fear of litigation, there's a lot to think about before "pressing play".

Length: 16 min.

You will learn:

• To research the right starting point
• The overlapping ripple effect
• The number one rule of pitching
• 3 keys to a great pitch
• The importance of fostering relationships
• How to negotiate the Corporate Social Media Curve