Member Area

Igniting Viral Campaigns - Part 6 - Orchestrating the Launch

How hard could it be to launch a viral campaign? Just press "go", right? Not so fast. In this final installment of the series, Jennifer Laycock explains the importance of a strategic plan for rolling out your content. From researching the right starting point, to pitching partners to help get the word out, to avoiding the fear of litigation, there's a lot to think about before "pressing play".


Length: 16 min.

You will learn:

  • To research the right starting point
  • The overlapping ripple effect
  • The number one rule of pitching
  • 3 keys to a great pitch
  • The importance of fostering relationships
  • How to negotiate the Corporate Social Media Curve

 

 
Questions? Contact Us!
Social Media
Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.