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Igniting Viral Campaigns - Part 6 - Orchestrating the Launch

How hard could it be to launch a viral campaign? Just press "go", right? Not so fast. In this final installment of the series, Jennifer Laycock explains the importance of a strategic plan for rolling out your content. From researching the right starting point, to pitching partners to help get the word out, to avoiding the fear of litigation, there's a lot to think about before "pressing play".


Length: 16 min.

You will learn:

  • To research the right starting point
  • The overlapping ripple effect
  • The number one rule of pitching
  • 3 keys to a great pitch
  • The importance of fostering relationships
  • How to negotiate the Corporate Social Media Curve

 
 

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