Is a viral campaign right for you? In this introduction to the series, Jennifer Laycock gives an overview of viral marketing's potential: not the least of which are its ability to generate buzz while reducing advertising costs. It's the perfect introduction to a powerful series.

Length: 22 min.

You will learn:

• Generating buzz
• Cutting advertising costs
• The value of the influencers
• Defining viral success
• The four commandments of viral
• Why you need to keep it simple
• Sparking Passion
• The one thing you need to know