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Leveraging Facebook Part 1: What is Facebook?


What is Facebook, and how can you make it work for you? In part 1 of a 3 part series, Jennifer Laycock shows you just what Facebook is and how it might fit into your social media strategy. Learn who Facebook's users are, how they're using it, how to understand the lingo and more.


Length: 19 min.

You will learn:

  • What the demographics are for Facebook's 500 million users
  • Why the Facebook audience matters
  • How to understand the Facebook lingo
  • The difference between "personal profiles" and "pages"
  • How to market yourself on Facebook
  • How to organize your Facebook contacts - and why
  • Understanding the business side of Facebook

 
 

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