What is Facebook, and how can you make it work for you? In part 1 of a 4 part series, Jennifer Laycock shows you just what Facebook is and how it might fit into your social media strategy. Learn who Facebook's users are, how they're using it, why they're using it, how to better understand the lingo and more.

Length: 19 min.

You will learn:

• How to increase your Facebook presence on the web and give your business a face
• Why the Facebook audience matters
• How to showcase your business on facebook
• How to use Facebook as a platform for your business
• To connect with your community of customers
• To use the benefits of profile switching to communicate your brand as a team