In part 3, Jennifer looks at the problem with social media and how to overcome it. Learn to take advantange of Facebook's assortment of features to create a specialized page that harmonizes with your business.  You'll understand facebook ads, the key benefits of facebook fans and sharing, and how to utilize Facebook Places.

Length: 17 min.

You will learn:

• The problem with social media
• The differences between iFrames and FBML for page customization
• How to take advantage of every Facebook Pages feature
• How to use Facebook's open graph protocol to help drive business
• How to use the share feature properly