In part 3, Jennifer looks at Facebook "connects" and the benefits of using and integrating it into your strategy. You'll understand facebook ads, the key benefit of the facebook fan, and the problems with social media sites in general.

Length: 17 min.

You will learn:

• The problem with social media
• How to understand Facebook connects, the benefits, and the viral potential
• How to leverage the Facebook ad market
• How to understand the Facebook lingo
• 11 options for targeting ads, with examples
• The single biggest value of Facebook advertising